The executive branch and the press

The Executive branch and the media have a codependent relationship when it comes to image and power. Clearly typically Presidents dislike scrutiny and criticism because it causes a lack of control in their public image. The President needs the media for publicity and at the same time the media needs the President for access. The President must keep the press appeased because it needs information on how he feels on issues, other elites and foreign affairs. Along with information the President needs to play into the media because it is what the people want, they want to see their President out and about rather then hidden in a private world. The President is able to convey messages to the public and other elites was well. Although the executive branch and the press has a codependent relationship the struggle is still apparent in how the media portrays the President's image along with how the President treat and respects the press.